Beauty · Celebrations · Cosmetics · Events · fashion · Pampering

Polished & Powerful Week Day 5: Rooted Woman

When I read India Williams of Rooted Woman’s story, I instantly wanted to support her brand because I can relate to it.

In 2012, India graduated from the University of Alabama’s law school and moved to Chicago. Balancing the lawyer life was so stressful that she became sick. Her sickness was a wake up call to not only practice self-care, but to help other women (especially career women) do so. Fast forward to 2015 and Rooted Woman was born.

Each Rooted Woman bottle is inspired by Christianity. Keep reading to find out what keeps this lawyer/entrepreneur Polished and Powerful.

What are your favorite colors to wear on your nails?

India: “It changes based on how I’m feeling.  Lately, I’ve been loving pinks. So, you’ll see me rocking Blessed and Unconditionally Loved and some of the new colors that I’m testing.”

What is your go-to “all occasion” polish? 

India: I don’t have one.  I really select polish colors based on how I feel.

How often do you change your nail polish? 

India: It depends on what I have going on in my life.  I try to keep my polish on for two weeks but sometimes I need to change it weekly.

What are you wearing on your nails right now? 

India: I’m testing new colors for an impending new collection.  So, I’m wearing lots of different colors to see what feels right.

Besides getting your nails done, what is your favorite way to pamper yourself? 

India: I love getting regular massages and going on coffee dates with friends.

What time of day are you most productive? 

India: Generally speaking, I’m probably most productive in the morning, but if I’m particularly passionate about the task, the time of day doesn’t matter.

Tell me about your proudest moment. 

India: Honestly, I hope I haven’t experienced it yet. I’m proud of the Rooted Woman community. Rooted Woman has experienced explosive growth, now including an online community some 10,000 strong. They are bound by the simple authenticity of my message – to be Polished Inside and Out. That ethos has found favor with a wide swath of women, from co-eds to retirees and every generation in between, growing in lockstep with the Rooted Woman brand.

What advice do you have for future Girl Bosses? 

India: “My advice for other women, particularly young women who are just starting their journey is to keep going! Rome wasn’t built in a day. Take your time and believe in you, your dreams and your talent. It’s okay to adjust. Just don’t quit!”

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